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Swift Appliance

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Swift Appliance

From Wine Coolers to Complete Household Appliance Packages

The world of appliances has changed tremendously since harvest gold dominated kitchen color schemes. Swift Appliance is the place to see and learn about the latest technology and styles in household appliances. When asked the difference between shopping at Swift over a large home improvement center, owner Nancy Swift said, “First of all, just the education alone. When you walk into our stores, we’re going to ask the right questions, understand what you want, and make suggestions that will work.” She gave an example of a customer who was resigned to accepting an electric range, after being used to cooking with natural gas. Nancy introduced her to induction cooktops, “It’s got that great response like gas and delivers more consistent heat than electric.”

Swift Appliance, Murrells Inlet general manager, Kevin Swift inside the showroom.

Swift Appliance has two stores to serve residential customers, builders, contractors, and property managers with all their appliance needs. The first store opened in Mount Pleasant in July 2012. The new store, which carries twice the inventory, opened in Murrells Inlet in June 2016. The Murrells Inlet store is managed by son Kevin Swift. Both Nancy and Kevin agree, “A lot of times we’re a lot less expensive than the big stores.” Nancy added, “For installs, if the appliance is not within [a big box store’s] requirement, you have to hire another contractor,” adding time and money to the original purchase.

Swift Appliance owner, Nancy Swift.

Though stainless steel and white still reign for appliance finishes, Kevin said the Bertazzoni range offers specialty Ferrari colors – painted in same factory as the iconic car – bright red, burgundy, orange, yellow, and black. Kevin added, “Another company we just picked up is Smeg. They have 50s looking refrigerators with the retro curved shape.”

The Murrells Inlet store located at 5190 Hwy. 17 Bypass ( 2 ½ miles South of Waccamaw Community Hospital ).

While appliances are under warranty, Swift Appliance handles service calls so they can track issues and advocate resolutions for customers. Nancy keeps a vetted list of technicians to service appliances once they are out of warranty.

Sales representative, Tim Morris ( far left ), in the Murrells Inlet showroom.

For Kevin the best part of the business, besides working with family, is the ongoing training, and the interaction with customers on the floor or during installation. Kevin goes on installations with his father, Andy, a general contractor who originally got the family into the appliance business; it is a story worth hearing when you meet one of the Swifts.

Whatever your appliance needs, from laundry to outdoor kitchens, Swift Appliance is a knowledgeable resource. As Nancy summed up, “Appliances are what we do best because that’s all we do.”

For further information regarding Swift Appliance in Murrells Inlet call (843) 299-1988 or email Kevin@SwiftApplianceSC.com or SwiftAppliance@Yahoo.com.

You can also visit www.SwiftApplianceSC.com for more information. The Murrells Inlet store is located at 5190 Hwy. 17 Bypass Suite 200 A ( 2 ½ Miles South Of Waccamaw Community Hospital ).

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