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Marketing Strategies, Inc.

About Our Company

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Conceiving, shaping and building businesses since 1997, Marketing Strategies, Inc. partners with clients to achieve specific goals. The full-service Advertising and PR agency is recognized nationwide for its award-winning Ad campaigns and PR activities.

Principal, Denise Blackburn-Gay is among a select group of PR professionals throughout the country who are fully accredited by the Public Relations Society of America, (APR).

Principal, Denise Blackburn-Gay is among a select group of PR professionals throughout the country who are fully accredited by the Public Relations Society of America, (APR).

With over 30 years of experience in Marketing & PR, she is a Rotarian, Paul Harris Fellow, serves on HGTC’s Business Advisory Board, is a member of University of Florida’s Ad Council and served as the first female president of the Marketing and Communications Agency Network, MCAN, the country’s oldest and most respected trade association for small to mid-sized agencies. Denise believes nothing is impossible, the word itself says, “I’m possible!” It’s no surprise that Blackburn-Gay was recently honored as Myrtle Beach’s “Woman Who Makes a Difference.”

The agency’s goal is to work with clients who are committed to marketing and understand it’s a process, not an instant fix. What truly distinguishes Marketing Strategies from competitors is the agency’s passion, unique personality and creative approach – keeping things fun and fresh with a team of expert go-getters who continuously push the envelope

The agency’s goal is to work with clients who are committed to marketing and understand it’s a process, not an instant fix. What truly distinguishes Marketing Strategies from competitors is the agency’s passion, unique personality and creative approach – keeping things fun and fresh with a team of expert go-getters who continuously push the envelope. Employees wear a number of different hats, and on most days, they wear several. The staff meets on Thursday afternoons complete with office cats (Callie and Oleander), for Wine Down Thursdays – a great way to recap the week and gain perspective on strategies that are best for client success.

In today’s competitive marketplace, “build it and they will come” is not an option. A well-executed marketing and PR plan are necessary to lay the foundation for any successful business. When builders team with seasoned advertising agencies, their chances for success are greatly enhanced. The builder and agency work together to establish a plan of action. The agency then manages the marketing and PR, enabling the builder to turn his/her undivided attention to what they do best: build and remodel.

Marketing is like a game of chess – strategically you plan where to move each piece in order to checkmate your opponent’s king.

Like a game of chess, the client who wishes to improve, who wants to win in a competitive market, needs someone who can assess positions, and on this basis work out a strategic plan for what comes next in the big picture. Just as each plan of action may vary with each unique player, so does the right marketing plan for each business. Marketing plans are not a “one size fits all”, they are specially tailored to fit each client. The results of marketing are the sum of the pieces – the research, the concept, the advertising and public relations – that make the client more successful because of their involvement with Marketing Strategies.

This agency offers a holistic approach to marketing, advertising and public relations (including special events) through traditional media as well as interactive (web based services) and social media. Marketing Strategies is privileged to direct the marketing/PR for a number of significant clients and events that include the area’s first Southern Living Showcase Home, the Beach Ball Classic, the St. Nick Winterfest, the PR for the Pawleys Island Music and Arts Festival and Wine Gala, the launch of Katie’s Project and the initial Paws Across the Water – the annual rubber duck race hosted by the North Myrtle Beach Humane Society.

The agency has been named “One of the Southeast’s Ten Most Reliable Web Design Fircs,” for five consecutive years with their profile appearing in Forbes Magazine.

They have twice been the recipients of Herbruck-Fritsche, the nation’s most prestigious public relations award, for work done on behalf of Shared Care (2009) and Katie’s Project (2011), received MCAN awards for Excellence in Consumer Advertising, Overall (2010) and Best Overall Advertising Campaign (2012).

No matter what stage your business is in, Marketing Strategies, Inc. is equipped to create a strategy that supports you by combining brand development and marketing with a creative flair designed to checkmate the competition!

For more information on Marketing Strategies, Inc. visit them online at MarketingStrategiesInc.com or call (843)692-9662.

“Creative without strategy is called art. Creative with strategy is called advertising.” – Jef I. Richards

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